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Diamond & Jewelry Compliance IV : FTC Guidelines.
On-line jewelry websites offering colored stones, either loose or in jewelry need to properly describe these stones.
For example, emeralds created in a laboratory that are offered for sale, and are described as "faux" is misleading and against FTC guidelines, even though they may have all the properties of the real thing. They need to be described as synthetic, laboratory-created, etc.
The true nature of the product must be clearly disclosed.
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