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Consumers Comfortable Buying Diamonds On-line.
VeriSign Inc., an Internet transaction network, reports that Valentine's Day sales hit $3.9 billion for the first 14 days in February 2005. Company data reflect a 30 percent increase from the same two weeks in 2004.
The strongest growth came from diamond sales at 130 percent ahead of sales in 2004, and the diamond category held the highest average per-ticket-item at $427.
Trevor Healy, vice president of VeriSign said, "With diamonds showing the highest increase in online revenue during the Valentine's Day shopping season, we not only see that consumers are comfortable making big-ticket purchases online, but also buying sentimental and significant items through secured e-commerce sites."
Your Assurance of a Secure and Safe Internet Purchase.
VeriSign processes 37 percent of e-commerce transactions for North America and is used by 127,000 online retailers
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