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Just Saw the New "88 Cut Diamond"
I got a call recently from the manufcaturers of a new branded diamond they are calling the "88 Cut" located here in N.Y.C.. They were interested in testing their diamonds on our in house BrillianceScope machine (to see how they performed for brillinace, fire, and scintillation) and were referred to us by the people at Gemex.
One of their sales people came up to our offices (an extremely nice fellow) with a couple of sample diamonds to test on our machine and I got a chance to eye-ball them. They are one of a new breed of modified round diamonds and feature 8 sides and eighty eight facets (versus the 58 of the traditional round diamond.). A Similar new company selling a branded diamond of 81 facets is the Eighternity Diamond.View image
This diamond companies premise is that more facets equal more brilliance. On the BrillianceScope machine the stones didn't do all that bad; averaging a few highs...but falling far short of achieving the excellent scores of the round Super-Ideals.
The diamond itself I believe is in beta and the company is probably going to now focus on cutting the stones to achieve better results on the Bscope machine (and as a direct cause and effect, better visual results to the human eye.)
The marketing material and website looks very neat, and the people behind the brand seem very nice, I just hope that their new cut doesn't go the way of so many new branded diamond shapes before it; much noise and pomp at the begining only to vanish and be replaced by a newer more daring cut/shape within a short period of time.
Historically, this has been the case with many of the funky and "faddy" (is that a word?) diamond shapes. They come and go and have limited staying power, unlike the timeless and traditional diamond shapes that never dissapear.
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