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Macho Men Wear Diamonds?
During year 2004, men purchased jewelry for themselves, representing 11 percent of the total ($57.4 billion) jewelry market. But the potential to sell men diamonds is, according to Unity Marketing, a marketing goal worth exploring.
"Targeting the male jewelry market for self-purchasing men and gift-giving women is a new opportunity for growth,” said Pamela Danziger, president of Unity Marketing.
As business culture swings back into line with more formal attire, the demand for power jewelry is increasing, and men's gemstone choice is diamonds.
“The time is right to position jewelry as a gift for women to give men,” Danziger said.
“Positioning jewelry as a gift for men is a wide-open marketing opportunity," especially for men who are interested in fashion and grooming. "Jewelry is an innovative gift idea which offers significant potential for marketers and retailers,” Danziger concluded from her company's consumer insights study.
Pamela, I think that's a great idea, and Ladies, you can hit me with them bling-blings!
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