On Line Diamond and Jewelry Sales Lead Holiday Growth
Modern Jeweler reports that this Holiday Season was better for the clicks (e-tailers) than the bricks (jewelry stores). Consumers bought a staggering $1.9 Billion in jewelry on line this year, a 113 percent increase over the 2003 holiday season, according to a survey by Nielsen/NetRatings, Goldman Sachs, and Harris Interactive. According to the survey, on line sales in general were up 25 percent to $23.2 billion.
The holiday selling season was a roller coster ride for most traditional retailers: initial euphoria, then panic, followed by relief, as a strong final week brought most sales totals to a slight gain over last year. Growth estimates ranged from 2 to 4 percent by most forecasters. Good, but not great.
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