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Women Want Platinum Part 2
Studies Conducted in jewelry stores across the country show that using the three platinum attributes of "Pure. Rare. Eternal" in the sales presentation helps consumers forge an emotional bond with platinum.
Pure
Platinum is 90 to 95 percent pure which means that you are getting more of what you are paying for - pure platinum. You'll be giving something pure, natural, and authentic as a token of your love. Platinum's natural sheen maximizes the brilliance of your center diamond better than any other metal. Platinum is a pure naturally white metal (unlike "white gold" which is actually yellow gold that is rhodium plated and will fade over time) which means its color will not change over time. Platinum is ideal for sensitive skin because it is naturally hypoallergenic.
Rare
Platinum is 30 times more rare than gold which means that your ring will be more special and unique. This makes it a much more valuable symbol of your love. A gift of platinum is out of the ordinary and a reflection of your unique love.
Eternal
Platinum provides a very secure setting for diamonds which means better protection for your investment. It's one of the densest metals which means you can feel the difference. It doesn't just look great, it feels great. Platinum loses very little metal to everyday wear so the ring you give her will still be the same on your 50th anniversary. It's a perfect symbol of the endurance of your love.
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