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Your Diamond "Uncle" in the Business; Trust But Verify.
I saw a great posting by my Dad (Barry)
this morning in response to a consumer question on the Diamond Review forum regarding the quality of the diamond he is contemplating.
Here is the Link.
We get these kind of questions all the time from consumers who are about to spend a fortune on a diamond from a jeweler whom they trust but have absolutely no information on the stone.
It absolutely boggles the mind that with all of the technology available today to quantify and qualify brilliant diamonds from the swindled, (commercial quality) crappy diamonds out there that look like frozen spit; that people are still willing to plunk down a fortune of money without doing the slightest bit of research.
Would these same people buy a house from someone they trust without doing a complete and thorough home inspection first?? Of course not!
The bottom line is that in todays market place with all of the diamond information available to you (the consumer) to help empower you to make an excellent purchase, it is utterly irresponsible of you not to do your homework properly.
Remember, buying a diamond is not the same as buying a loaf of bread. Securing your dream diamond is a once in a lifetime purchase, (we hope) for a significant dollar value, at a highly emotional and momentous point in your lives. Don't screw it up by paying for less than you are getting. Educate yourself properly and you will thank yourself for it each and every time you stare down at her beautiful and sparkly diamond ring!
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