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DeBeers Launching Value Added Services for It's Diamond Siteholders.
The Diamond Trading Company (DTC) aka DeBeers has launched its new "Value Added Services" (VAS) program, a series of marketing and planning initiatives to support sightholders and help them grow their businesses.
An objective of DTC's new program, according to a release issued Tuesday, is to support one of De Beers' top strategic goals over the next four years: to remain Supplier of Choice to their clients and fuel consumer demand for diamonds.
"These services will go beyond anything provided by any other diamond supplier, and are designed to help our clients to drive a new and exciting growth phase for their businesses," DTC Managing Director Gareth Penny said in the statement.
The VAS program will be comprised of core services and growth services with the aim of growing sightholders' businesses through a series of benefits, according to DTC. The program intends to help sightholders by providing a more stable business planning environment, encouraging them to participate in global marketing campaigns, amplifying the prestige associated with being a DTC sightholder, furnishing access to marketing insights and expertise from the DTC and connecting sightholders with a personal DTC key account manager.
For a fee, DTC sightholders can utilize core services, to feature supply planning tools including: continuity of supply for two and a half years, intention to offer, consistency of boxes to a defined profile, client extranet service and dedicated account management service. With the tools, DTC says it will provide business sustainability measures free to sightholders, such as consumer confidence programs and generic demand generation.
The growth services component of DTC's VAS program is be available to sightholders on request, and will feature seminars on growth opportunity, workshops about market insight, generic advertising materials and seminars on how to excel in business.
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