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Same Diamond, Different Internet Sites; What's Up?
I Just Saw a fantastic response from my Dad on a thread on one of the diamond discussion forums where a consumer asked the following question:
"Hello,
New diamond seeker here. I just purchased a princess cut from Mondera 3 days ago (hasn't shipped yet). Then doing some more looking around today I found that the EXACT same diamond (same cert.) is for sale on 3 other sites. And one is selling it for almost $100 cheaper!
So do all these sites have the same supplier? What are the chances that Mondera will cut down my price if I call them and ask them about it? Thanks for any responses".
Before I give you the link to this thread so that you can read it in its entirety, I think a brief overview on "Virtual Diamond Listings" is in order:
Drop Shipping has enabled websites to give themselves the appearance of a fully stocked retail store, without the costs, or proper knowledge/know how associated with a running a "Bricks and Mortar" (retail store) establishment.
More recently this concept has reached into the diamond industry so that there are now diamond vendors selling "virtual diamonds", or VD diamonds, from various wholesalers that are shipped directly to the end consumer without ever passing through the vendor first. Many of these vendors know absolutely nothing about diamonds and just decided to create an online business for themselves by opening up a virtual online diamond store.
They tack on the databases of diamonds from various wholesale companies, making sure to add a healthy markup for themselves. The unsuspecting customer goes ahead and purchases a diamond off one of these lists which subsequently gets shipped out directly from the Mfgr. facility to his address.
Holy %&#@!!*&!
Where Do I Sign Up!!!
... H'mmm, I think I'll Sell Diamonds!
The problem with this approach is the lack of knowledge, diamond information, accountability, and service on the part of the vendor which all too often results in terrible "buyers remorse" where a diamond was not quite as advertised and the customer has nobody to turn to.
Our Company does not sell virtual diamonds, period. We are a fourth generation owned and operated diamond manufacturing company and only sell our own exclusively manufactured SuperbCert Diamonds which are all physically here in our possession, and can be viewed either online, or in our N.Y.C. diamond showroom and offices.
To read this incredibly important discussion on virtual online diamond vendors, click here.
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Comments
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