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Musician Harry Connick Jr. to Promote Longines
MARCH 03, 2005-- National Jeweler- -- Musician and actor Harry Connick Jr. is Longines' newest "Icon of Elegance" brand ambassador.
Harry Connick Jr.
"Evidenza" by Longines
According to the Longines Elegance in America Survey, conducted by Harris Interactive, the jazz musician and crooner is one of the most elegant men in the country. The consumer survey, which revealed Americans' definitions, thoughts and feelings about elegance, named Connick as one of the modern embodiments of elegance. As a result, Longines worked out an agreement with the jazz superstar and movie actor to become its newest Icon of Elegance.
"I was surprised to learn that Americans perceive me as elegant. I have always thought that respecting others is really important and treating people with a sense of dignity is a reflection of how you feel about yourself," Connick says.
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