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Survey Finds Size Matters in Engagement Diamonds.
The 2003 Bridal Fine Jewelry Consumer Buying Survey found that for most buyers carat size is the most important factor in choosing an engagement diamond.
More than 40 percent of survey respondents said they planned to spend $2,000 or more for an engagement diamond larger than 1 carat. A full 25 percent of those polled intended to pay a minimum of $5,000 to get what they wanted.
But size was not the sole determining factor in making a diamond-buying decision. A third of those surveyed said that Cut was their most important consideration in choosing a diamond.
Round cuts remained the most popular diamond shape, with princess cuts the second favorite among potential buyers, according to the study.
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