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U.S. Jewelry Purchases Increasing
Half of all American consumers purchased jewelry or watches in 2004, says a new study by market research firm Research and Markets, spending $57.4 billion on jewelry last year, 6.9 percent more than in 2003.
The study, "Jewelry Report 2005 Update: The Who, What, Where, How Much and Why of Jewelry Shopping," finds that women in their twenties to fifties with higher incomes represent the core target market for jewelry.
The study examines trends in both fine and costume jewelry markets for women and men. Within the fine jewelry segment, it includes information about the types of metals and gemstones used in the pieces.
Data about the types of jewelry available is also offered by the study, along with the motivating factors for male and female jewelry purchasers. The study also examines where consumers choose to purchase their jewelry, indicating significant sales increases for Internet Vendors.
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