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Brides Have Huge Input On (Their) Engagement Rings!
A recent article in one of the industry magazines says that today's brides have more influence than ever on the ring their future husbands are buying from them. According to theknot.com about 65 percent of brides-to-be drop hints about the diamond engagement ring they want. Kari Slater, account executive of Fruchtman Marketing, Toledo, Ohio, which specializes in jewelry marketing, corroborates the same thing.
"Now more than ever, women are really driving the purchase of engagement rings," says Slater. An engagement ring is often a couple's first major purchase; brides are often instrumental in choosing the store or pointing out photos of rings they really like.
At Exceldiamonds.com, this has been our experience as well. We very often will see the bride and groom come visit with us in our showrooms to look at loose diamonds for her engagement ring. During this phase which can sometimes last a few weeks with multiple visits to our showroom, the bride is very much involved in the choosing of the loose diamond. Ultimately, once the diamond has been chosen we usually see the bride taken out of the picture and the groom making the actual purchase and creating an element of surprise for a special proposal etc....
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