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Internet Mother's Day Diamond Sales Rise 101%!
Internet e-commerce tracker, VeriSign Inc., says that Mother's Day online purchases rose 24 percent from 1 year ago to $4.4 billion. VeriSign measured sales from April 25, 2005, through May 8. Jewelry purchases increased 79 percent. Diamond purchases rose 101 percent and the average diamond purchase was $517.
"Mother's Day has arrived as one of our larger retail holidays. Where once this holiday would have been acknowledged with a phone call and a heartfelt card, we're increasingly seeing people using it as an opportunity to send expensive items, such as a necklace pendant," said Trevor Healy, vice president, Payment Services, VeriSign.
VeriSign alone accounts for 37 percent of e-commerce transactions across the North American continent and services 135,000 online retailers.
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