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Jewelry Show Coming To New York.
JA New York Summer Show is set to kick-off on July 31, 2005, at the Jacob Javits Center in New York City. According to VNU Expositions, some 1,800 exhibitors will convene at the show, and the event expects to attract some 13,000 buyers and trade professionals.
Some of the presentations on schedure are: For its opening day, July 31, Katherine Stone, with Engage Consulting Inc., will keynote. While at Coca-Cola Company, Stone led her team in the creative development and execution of experiential marketing concepts, applicable across a variety of channels, aimed at building volume and long-term Coca-Cola brand equity.
A panel will engage the topic of marketing on August 1 during the lunch time session. Experiential Marketing: "Engaging, Entertaining, Educating Customers to Drive Sales," will be presented by representatives from a fragrance company, a luxury private jet company, Barney's New York, and others. Neil Benedict from Affluent Dynamic Moderator will moderate this informative and essential session.
On August 2, during the lunch time session, an educational panel will address "Marketing to Women: What Turns Them On/What Turns Them Away." Carrie Broussard, senior marketing director, founder of the Women On Their Way Program for Wyndham Hotels; Cynthia Sliwa, designer of Apprecia Jewels; Kevin Burke, Lucid Marketing; and Randi Molovsky, fashion writer, will all lend their expertise to this critical subject. The panel is sponsored by the Jewelry Information Center (JIC) and will be moderated by Helena Krodel and Amanda Berg from the organization.
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