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Jewelry At Top of Holiday Gift Giving, Study Finds.
National Jeweler this morning reports that one in 10 consumers will buy jewelry as a gift this holiday season, according to a new consumer survey.
The study, "Shopping in America: Holiday 2005," finds that the average consumer will spend $655 on holiday gifts, with 11 percent purchasing jewelry.
Indicating that the jewelry trend has real legs, layered necklaces came in as the second-most popular gift for women among all types of holiday gifts, with 15 percent of shoppers naming them as the best gift for women this season.
Conducted by August Partners for real estate investment trust The Macerich Company, the survey finds that digital music players, Barbie items, fashion and entertainment gifts will represent the best-selling gifts in 2005.
Holiday budgets are projected to swell 7.8 percent this year, with many shoppers looking for clothing (21 percent), toys (12 percent), electronics (12 percent), books/CDs (11 percent) and mall gift cards (10 percent).
The survey finds that the top gifts for men will be sports tickets (22 percent), while the top gifts for women will be CD and DVD box sets (17 percent), though females shoppers gave equal weight to both the box sets and layered necklaces, with 16 percent choosing them as the top item on their wish
