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You've Got The Money: Which Luxury Watch Do You Want?
Jaeger-LeCoultre
Do you know what it is?
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A recent survey of luxury consumers finds that Jaeger-LeCoultre is their top pick among high-end watches.
The Luxury Institute, a research group focusing on America's wealthiest 10 percent, polled more than 430 households with a minimum net worth of at least $750,000 (including home equity) and at least $200,000 in gross annual income, according to a release from the group.
Jaeger earned 78 out of a possible 100 points in the institute's Luxury Brand Status Index, which grades brands using four criteria: exclusivity, consistently superior quality, the ability to make consumers "feel special" and the extent to which a brand confers enhanced social status onto the consumer.
Jaeger-Lecoultre Sports Watch: Only $11,500
"Jaeger-LeCoultre's top rating is important because the brand competes in a very crowded category that has many, many highly rated brands," said Luxury Institute CEO Milton Pedraza in the group's statement. "Wealthy consumers who know the brand rated Jaeger-LeCoultre by far the most unique and exclusive brand. The brand also achieved the highest rating as a watch used by those people who are admired and respected by the wealthy."
Though many other luxury watch brands are better-known, according to the Luxury Institute, Jaeger outranked 27 other high-end watch brands respondents could choose from: Baume & Mercier, Bedat & Co., Bertolucci, Boucheron, Breguet, Breitling, Bulgari, Cartier, Chanel, Chopard, Christian Dior, Concord, Corum, David Yurman, Dunhill, Ebel, Girard-Perregaux, Gucci, Movado, Omega, Oris, Rado, Rolex, TAG Heuer, Tiffany, Tissot and Zenith.
Ladies and Gentlemen, The line forms to the right and have your money ready, please!
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