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Buy I-Pod, Get A Diamond, Too.
Kyocera Corporation of Japan, which is largely a communications and digital imaging company, plans to add diamond jewelry to its product set by early January 2006.
The company also sells fine china. According to press reports, the marketing staff requested adding diamonds to the jewelry offerings in order to boost luxury sales.
"Growth is our mission, and creativity is our greatest asset," the company writes as its mission statement. "Create. Change. Grow. Think creatively; execute logically," which was the line of thinking used to add diamonds to the line-up of man-made opal and synthetic gemstone jewelry.
Kyocera will procure diamonds for its Diplea-brand diamond jewelry, according to the company.
Kyocera engages in the development, production, and distribution of telecommunications equipment, electronic components, solar energy systems, and industrial ceramics. Micro-gemstones and fine ceramics parts are used in many microprocessing products the company produces and sells.
Just another company looking to make a quick buck, in our opinion. See our recent entry on this topic: Virtual Diamond Databases
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