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Ebel Watch New Ad Campaign. WOW!
Luxury watch brand Ebel has announced that supermodel Gisele Bündchen will represent the brand in Ebel's new "Architects of Time" global advertising campaign.
"A born show-stopper who lights up fashion shows and magazines all over the world, Gisele perfectly embodies Ebel's vision of feminine confidence, sophisticated elegance and sultry allure," the company said in a release.
The model isn't the first runway-strutter to represent Ebel, as the brand has featured supermodel Claudia Schiffer in its advertising since 2004. Ebel says the worldwide campaign starring Bündchen is set to launch in leading media in April 2006.
"Gisele is ideal for our brand—her global reach makes her instantly recognizable and respected, and she reflects Ebel's international appeal," said Thomas van der Kallen, Ebel president, in the statement. "Her presence in our advertising will build on the highly successful campaign launched in fall 2004, and add breadth to our brand identity."
Are you kidding me? Who cares about the watch?!
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