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Why Do I See the Same Diamond Listed by Many Internet Diamond Sites?

Drop ship diamonds are an unfortunate internet practice where many internet "jewelers" and diamond vendors will attach a virtual database of wholesale diamonds from various diamond wholesalers and manufacturers.

These internet diamond stores have no experience with diamonds and jewelry and in most cases have no idea about the quality of the diamonds they are selling. They literally built a website and decided to sell diamonds! They will brag about how they have a database of a gazillion diamonds to sell. The only problem is that they never actually see these diamonds, much less know anything about the crucial nuances of any given stone.

What they are doing is simply attaching a database of stones to their website with a built in markup. In most cases you will see the same diamond on many different websites, since none of these guys actually own the stone. Then an unsuspecting customer comes along and makes a purchase for a diamond which the vendor has never seen or touched, and the stone gets "drop shipped" directly from the manufacturer to the end consumer, never once passing through the hands of the diamond seller.


Posted by Barry Gutwein on December 14, 2005 5:58 PM in E-Commerce. | Comments (16)

Comments

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