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Valentine's Day Sales Rise Dramatically.
Valentine's Day gift-givers have spent an average of $105 on gifts to date, 40 percent more than they spent by this time last year, finds a new survey.
Unity Marketing's latest Gift Tracker study finds 15 percent of shoppers have already made their Valentine's Day purchases, and about 54 percent of shoppers still plan to make a Valentine's Day purchase.
Last year, about 60 percent of consumers bought Valentine's Day gifts, making it the third most-popular gifting holiday after Christmas and Mother's Day. About 30 percent of shoppers will purchase Valentine's Day decorations this year, according to the Gift Tracker study.
The study finds that consumers spent an average of $1,935 on gifts in 2005, with 61 percent going to holiday gifts and 39 percent going toward occasion gifts (birthdays, graduation, etc.) However, they spent about 6 percent less in 2005 on gifts than in 2004.
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