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AGS Labs To Help Consumers Buy Diamonds
Beginning in April 2006, the American Gem Society Laboratories LLC, (AGS) plans to launch a national consumer campaign, which organizers predict will help consumers understand the diamond buying process.
Peter Yantzer, executive director of AGS Laboratories, said, "This initiative will arm consumers with the knowledge necessary to make an informed diamond purchase."
The first of two initiatives is titled 'Alphabet Soup' in which the campaign sets to "demystify the acronyms in the jewelry industry." AGS targets consumer press writers and broadcast agencies to provide the media with "valuable information and quotes about grading report differences, leading to increased consumer confidence and comfort."
'So Many Cuts, So Little Time' is the second initiative and will focus upon "the cut of a diamond and the fashion opportunities that exist in today's marketplace," AGS reports.
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