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Diamond Branding. Are They All A Cut Above?
Diamond branding is really nothing new.
There are so many companies that are branding their own diamonds today, it's almost impossible to keep up.
Companies market a branded diamond in an effort to create a niche and distinguish themselves from their competition.
A "brand" in any industry, especially the diamond industry should be synonymous with a higher standard of quality and craftsmanship. In this context, the brand adds value to the product.
The problem exists when companies put out less than stellar loose diamonds in all kinds of shapes and configurations and put more focus on marketing them then worrying about a quality standard.
These "branded diamonds" are usually here today and gone tomorrow.
These diamonds may be marketed as being a cut above the rest, however the sad truth is that they are often cut for weight retention to achieve a certain shape which consequently sacrifices the diamonds ability to maximize its refracted light and brilliancy.
A diamond brand is only as good as the quality behind it. Otherwise it's just a label.
Some diamond brands (these diamonds are all marketed and copywrited by their respected companies.) are:
Hearts on Fire Diamonds
Aglaia Diamonds
SuperbCert Diamonds
A Cut Above Diamonds
Lazare Kaplan Diamonds
Amore Diamonds
88 Cut Diamonds
Eighternity Diamonds
Regent Cut Diamonds
CrissCut Diamonds
Baroka Cut Diamonds
Blue Nile Signature Diamonds
Tiffany Ideal Cut Diamonds
Eightstar Diamonds
Hearts to Eternity Diamonds
The Love Diamond
Couples Diamond
Here is an excellent link for many different diamond brands.
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