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Loose Diamonds and Beer!
What should a beer lover do to enjoy his home drinking and impress his friends? Perhaps buy a draft beer dispenser studded with more than 1,000 diamonds, suggests Dutch beer maker Heineken.
Heineken is now offering its BeerTender, a draft beer dispensing machine, set with more than 1,100 diamonds with a total weight of 35 carats for 110,000 euros ($128,000). They call it the BeerTender Millionaire Style.
A prototype of the machine, made of 18-karat gold with the help of the Amsterdam Diamond Society, will be offered at the Millionaire's Fair in Amsterdam December 9 - 12.
Heineken introduced the BeerTender a year ago and has since sold 150,000 machines for a more modest 279 euros. The device was conceived in an effort to boost home beer consumption, to counter the decline in West European beer consumption.
Hey Heineken, Change your radio and TV ads to: "Its' NOT all about the beer!"
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