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Winter Olympics Slows Jewelry Buying on the Net.
Interest in the 2006 Winter Olympics drove significant activity, according to comScore Network’s monthly analysis of consumer activity at top online sites.
In February, jewelry, luxury goods and accessories ranked fifth, increasing eight percent to 14.6 million visitors compared with the previous month. Tiffany & Co. helped propel the category in February with 52 percent growth to 1.3 million visitors. However, compared with February 2004, the category saw a four percent drop off.
“Although Valentine’s Day drove up traffic in several categories versus the previous month, those categories actually experienced declines when compared to February of the prior year,” said Peter Daboll, president and CEO of comScore Media Metrix. “Conversely, heavy interest in the 2006 Winter Olympics propelled the Sports category to a 16 percent traffic gain and 32 percent increase in engagement over February 2005. It appears that the Olympics took away mindshare from Valentine’s Day during the middle part of the month, possibly resulting in softer sales for Valentine’s Day retailers.”
OK Gals, you're safe for another four years.
