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Do You Know How To Buy Your Diamond Engagement Ring?
NOT as this couple unfortunately found out. Be A Smart Diamond Shopper
We totally agree. Here are our recommendations for your safe diamond engagement and wedding ring shopping:
1. Work with a reputable Jeweler; be it Brick & Mortar (B&M) or Internet. Check with your local BBB and the Jewelers Vigilance Committe (www.jvclegal.org)
2. Know what you're buying. Make sure your diamond has a lab grading report. The two most stringent, accurate, and consistent diamond grading labs are the GIA (Gemological Institute of America) and the AGS (Americn Gemological Society). Insist on them.
3. If you're more comfortable shopping with a B&M Jeweler, look at as many diamonds as you can and away from the diamond counter's high intensity halogen lights which tend to make even the ugliest darkest diamonds look D-Flawless.
4. If you're shopping with an Internet Diamond vendor, make sure that they can examine the diamond for you to determine if there are any red flags you need to know about which would dissuade you from buying the stone.
A great number of Internet Vendors sell of Virtual Diamond (VD) databases and never see the diamond you're buying. The diamond is drop-shipped directly to you from the manufacturer. We covered this topic in more detail here: Cyberspace Diamonds
5. Ask the Internet Vendor to supply you with as much information as possible, including photo's.
6. Be clear and understand the Vendor's Policies: Payment, Returns, Upgrades, etc. and any timelines or deadlines that might accompany these Policies.
7. Ask about and receive any paperwork that comes with the diamond.
8. Stay away from in-house Appraisals. Such Appaisals are inflated, will cost you undue high insurance Premiums, and is a practice that is frowned upon and not sanctioned by the reputable National Association Of Jewelry Appraisers (NAJA). Best is to get an evaluation and Appraisal from an Independent Appraiser that does not work for a Jewlery store and does not sell their own diamonds and jewelry. Contact NAJA for a llisting and location of such Appraisers.
Shop Smart. This is a big purchase not only in terms of money but also in terms of emotional significance.
Good Luck!



