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Hey! Do you know What a Bottega-Venatta Is?
Either did I, since Bottega Veneta may not be as widely recognized as its more famous luxe-label sisters, but to wealthy consumers, the lesser-known line is the most prestigious luxury fashion brand.
In the 2006 Luxury Brand Status Index survey (LBSI) of Luxury Fashion Designers conducted by the New York-based Luxury Institute, Bottega edged out both Hermès and Armani to claim top rating.
The Luxury Institute surveyed a national sample of more than 500 households with a minimum of $200,000 in gross annual income and a minimum net worth of $750,000.
Bottega Venatta handbag. Only $3850.00
Wealthy customers who were surveyed rated 21 leading luxury fashion brands based on their perceptions of critical brand reputation metrics. Brands rated included: Armani, Bottega Veneta, Burberry, Calvin Klein, Chanel, Christian Dior, Coach, Dolce & Gabbana, Façonnable, Fendi, Ferragamo, Gucci, Hermès, Hugo Boss, Izod, Lacoste, Louis Vuitton, Marc Jacobs, Polo Ralph Lauren, Prada, Versace and Yves St. Laurent
Bottega Veneta's relatively low public awareness level of 21 percent, versus Hermès, which garnered 55 percent recognition, and Armani, which drew 74 percent, portends a strong future for the classic Italian brand, which is part of the Gucci Group portfolio.
"Those who know the brand rated it highest in quality, highest in uniqueness and exclusivity, as the brand most used by people who are admired and respected, and the brand most able to make its customers feel special," Milton Pedraza, CEO of the Luxury Institute, said in a release. "No surprise then, that it was rated the most worthy of a significant price premium."
The Luxury Institute's independent surveys are designed to measure brand performance from the perspective of the wealthy consumer. Publications include the monthly Wealth Report, the Luxury Brand Status Index surveys, the Luxury Best Practices surveys and the Luxury Consumer Experience Index surveys.
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