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On-Line Ads , Paid Search Increase
NetRatings AdRelevance service by neilsen reports that advertisers purchased 185 billion displays in March, which was double the amount one year earlier, and 31 percent higher than February's ad-spending total. Retail goods and services accounted for about 15 percent of the total (1 percent higher than March 2005.)
While the number of search engine inquiries continue to grow, according to Nielsen//NetRatings, Google holds steady as the No.1 search engine with 49 percent of activity, Yahoo! drew 23 percent of traffic, and MSN attracted 11 percent.
At press time, the top sponsored pay-for-click advertisers for "diamonds" on Google were: Ross Simons Diamonds, Blue Nile, and Yehuda Diamond Company. On Yahoo! the top paid links were Bidz.com (jewelry auction website,) Yehuda, and Blue Nile. On MSN, Blue Nile takes the top spot, followed by McGivern Diamonds, and Shopping.com.
Users hit the search engines for pictures of goods and for comparison shopping information, which has become an important part of the consumer shopping experience in the past two years. The number of searches in February 2006 grew 38 percent from one year earlier to about 5.3 billion.
Broadband use has grown 28 percent since February/March 2005, to reach 96 million homes in the United States or 68 percent of Internet users.
Buying Diamonds and Jewelry on the Internet has come of Age.
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