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Asscher Cut Diamonds: Buy The Stone, Not The 'Numbers'
My Dad (Barry) just blogged here recently about the importance of buying the loose diamond itself and not merley a set of 'numbers' when it comes to purchasing your dream diamond engagement ring.
In today's (similar) project, we evaluated and photographed 2 loose Asscher Cut Diamonds on behalf of one of our customers.
Both diamonds are incredibly beautiful and brilliant for this type of fancy shape. Additionally, the prices on both diamonds represent an extraordinary value for these kind of quality diamonds. The difference in carat size is negligible and is virtually impossible to distinguish. Both diamonds face up exceptionally white and both are eye-clean.
Only one diamond however, is in our opinion clearly a better "value" (best bang for your buck) over the other.
This is simply because you get to save money for a difference that ONLY EXISTS ON PAPER (DIAMOND CERTIFICATE) BUT CANNOT BE SEEN WITH THE NAKED EYE.
I am referring here to the difference in color and clarity grades of the two diamonds which cannot be guaged with the unaided eye yet influences pricing based on the rarity factor and market forces.
From a qualitative and quantitative standpoint however, they are almost indestinguishable and equally brilliant to the eye.
Would some argue with us regarding our position on buying the "best value for your dollars"? Sure!
This is because buying a loose diamond is chock full of emotional and psychological variables that are always considered. It is a once in a lifetime purchase (we hope :)) for most, and some people need to go to sleep at night with the knowledge that they got their gal an incredibly rare D/VVS1 diamond engagement ring...
This is obvioulsy the approach and motivation of psychology and emotion over the rational and practical considerations in the diamond buying process.
This is a purely personal and subjective approach.
Our approach however is to always make sure that you get the best diamond that money can buy from the standpoint of cut precision and light performance. Once you secure this kind of ideally cut diamond, you don't need to pay the extra money for the "collection color/clarity grades" which DO NOT AFFECT A DIAMONDS BRILLIANCE AND DISPERSIVE QUALITIES ONE IOTA, AND ONLY TALKS TO THE RARITY OF THE STONE.
Want to decide for yourself?
O.K.
Here are the photographs of the 2 Assscher Cut Diamonds that we took today.
You decide which one is "better".
2.29 F VS2 Asscher Cut Diamond is $24,700
2.26 D VVS1 Asscher Cut Diamond is $35,500
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