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Rado Watches Goes Culinary.
Rado has named celebrity chef Nobu Matsuhisa as its newest brand ambassador.
Rado watches appeal to chefs, including Matsuhisa, because of the scratch- and heat-resistant materials from which the timepieces are made, the company says.
"I am excited and honored to be a part of Rado," Matsuhisa says in a press release issued Tuesday. "In so many ways, the brand's ideals and my passions overlap, making this a great partnership."
The partnership between Rado and Matsuhisa, often just referred to as "Nobu," includes an abstract- and design-oriented photographic exhibition that will tour Rado retail outlets through the United States in 2007. For the exhibit, Matsuhisa created 10 dishes inspired by Rado timepieces and displayed them in a manner that resembled the design of the watch. Martyn Thompson photographed the collection.
A Los Angeles resident, Nobu Matsuhisa is the chef and proprietor of Nobu, Matsuhisa and Ubon restaurants, located throughout the world. Other Rado brand ambassadors include actresses Lisa Ray, Zha
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