Internet Diamond and Jewelry Sales Booming!

Online diamond, jewelry, and watch sales soared in the second quarter of 2006.

Led by, BlueNile, and eBay, retail jewelers reported record sales and profits for the second quarter.

Amazon reported that its second quarter jewelry and watch sales doubled compared to last year, while sales of diamonds and diamond engagement rings increased by 30%.

Blue Nile reported a 29% sales increase for its diamonds and diamond engagement rings for the second quarter, while eBay reported that its watch and jewelry sales increased by 8% to 1.7 billion.

Overall, consumers spent 80.8 billion online in the first half of 2006, a 20% increase over the first half of 2005, according to a survey by comScore Networks.

The survey also indicates that Diamond and Jewelry Websites that are easy to navigate and offer a wide selection of quality merchandise at attractive prices are garnering the traffic and making the sales.

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