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This Diamond Kiss Will Cost You 25K.
Hershey's Kisses has commissioned jewelry designer Neil Lane to make an 18-karat gold and diamond brooch to commemorate the candy's upcoming 100th anniversary.
Lane has created a 7-carat piece, set with 755 diamonds, which is worth more than $25,000. The designer hopes the brooch will appear on a celebrity on the red carpet of the 58th Annual Primetime Emmy Awards on Sunday, but it has not yet confirmed which celebrity will wear the piece, says designer spokeswoman Tracey Kahn.
"It's getting a lot of nice attention," she adds.
Following the award show, the brooch will hit the auction block as part of the "Clothes Off Our Back" foundation sale with 100 percent of the proceeds from celebrity-worn items going to children's charities.
The online auction (www.clothesoffourbacks.org) will begin Aug. 28 and run through Sept. 15.
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