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What Diamond Buyers Want.
A new Retail Trends report just released by G.A. Wright Marketing says retailers can remain competitive by focusing on "value-added" strategies, such as loyalty programs that reward customers.
According to Gary Wright, CEO and Founder of G.A. Wright Marketing, Price is not the most important decision influencer for retail purchases.
In Retail Trends 2006, Wright suggests creating loyalty programs that reward customers for repeat business and referrals and that they create emotionally relevant marketing messages, and interesting experiences that make it exciting for customers to do business.
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