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When You Think Of Canada, Do you think of Diamonds?
Nope, and I don't believe you do either.
The fact is however, that Canada does have rich diamond deposits located in their Northwest Territories which the Canadian Gov't is seeking to publicize to the world.
A new marketing initiative from Canada will provide retailers with tools, tips and techniques to promote sales of government certified diamonds from Canada. On August 11, 2006, the government of the Northwest Territories, Canada, announced this second phase of a year-old program called "Rare in Nature;" to help diamond retailers sell Canada's certified diamonds.
The Northwest Territories partnered with Arslanian Cutting Works, Polar Diamond Group, Aurora College, the City of Yellowknife, Northwest Territories Tourism and other partners to establish the club. The program was officially launched during the Jewellery World Expo 2006 in Toronto, which ended August 15, 2006.
From our viewpoint, we note that the pricing of these Canadian Diamonds carry a very steep premium relative to comparable quality goods being sold here in the U.S. and this will negatively impact sales. Canada's Industry, Tourism and Investment minister Brendan Bell, take note.
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