« What is an "AGS-0" or "Triple Zero" Ideal Cut Diamond? | Main | How To Buy A Diamond Engagement Ring »
Jewelers Targeting Hispanic Market
The U.S. Hispanic population is exploding and making up an increasing proportion of the U.S. economy. 39 million Spanish speakers represent 12.1% of the U.S. fine jewelery purchases and spent 1.5 billion, up 10% from 2004.
Jewelers are sitting up, taking notice, and addressing this group through the use of visual advertising, pitching diamond engagement rings, wedding rings, and wedding bands.
Research firm Scarborough Research has found that Hispanics respond to visual
merchandising even better than the general population.
Latino culture by nature is more emotional and colorful and promo material such as fliers, banners signs, and store policies, is geared in this way to the audience.
U.S. Census Bureau data shows that Hispanics marry at a younger age than non-hispanics. 20.8% of hispanic men and 43.8% of Hispanic women marry between the ages of 15 and 24, compared to 16.9% of the white men and 31.8% of white women.
TrackBack
TrackBack URL for this entry:
http://blogadmin.mysecureweb.net/mt-track-back.cgi/4907
Comments
Possibly in Spain most purchases were done tourists?
With best regards, Jonas Bergman
http://jewelry-shop-on-the-net.org
Posted by: Jonas Bergman on November 22, 2006 6:07 PM