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David Yurman Jewelry Will Now Also Smell Good
The David Yurman brand will soon expand beyond jewelry cases and into cosmetics counters.
The company announced on Thursday that it had signed a global licensing deal with Clarins Group USA to produce beauty and fragrance products bearing the David Yurman name. The first fragrance initiative will begin in the United States and Canada, although the companies have not provided a launch date for the line.
"Clarins has achieved much success through high-quality standards and a commitment to maintaining brand integrity. David Yurman shares the same values," David Yurman CEO Paul Blum said in a statement. "This was a natural evolution, and we are looking forward to a very successful collaboration."
The individuality and values of the David Yurman brand make it an "ideal platform for the launch of unique fragrances," Clarins USA Group President and CEO Jonathan Zrihen said in a statement.
Clarins and its subsidiaries are creators, marketers and global distributors of skin care, makeup and fragrance products. With 20 subsidiaries in major countries, Clarins sales exceeded $1.2 billion in 2005.
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