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Jewlers To Increase Ad Spending This Holiday Season.
More than one-third of jewelers surveyed by the Jewelry Information Center (JIC) are very likely to expand their channels of advertising this holiday season.
The JIC Jeweler's Panel Survey finds that retailers in the Southeast, South and West are most likely to expand their advertising channels, and retailers in the East are least likely to do so. Only 30 percent of all retailers surveyed say it is very unlikely they will expand their advertising channels.
The survey also finds national wholesale and manufacturing organizations are more apt to expand advertising channels this holiday season.
Of those surveyed, two-thirds will select local and regional newspapers to advertise for the holidays, 48 percent will use radio and 63 percent will use traditional Web sites.
The JIC created the online member panel this year to better understand regional markets, how jewelry and watch trends translate to sales, and how the selling power of trends varies by region.
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