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Our High Tech Jewelry Engraving Process
Every piece of jewelry or precious metal sold on the market, is required by law to be stamped with its precious metal content. Whether it is made of 14kt, 18kt gold, or platinum, a proper designation and stamp must be placed on the jewelry item. Similarly, all sterling silver giftware gets stamped with the appropriate precious metal content.
Many high end jewelry companies like Tiffany, Van Cleef, and Harry Winston (just to name a few) will also brand their jewelry designs with their unique, trademarked company logo in addition to the precious metal content.

The Tiffany Etoile wedding band is stamped with their unique "T&CO" logo.
Obvioulsy this is done to highlight the quality and beauty of the design, as well as to distinguish and protect the trademarked brand of the company.
The process of actually engraving a piece of jewelry is quite complicated and involves the use of specially designed equipment. While some companies use the older method of stamping jewelry with a hot iron that brands a mark into the hot (pliable) metal, this has become antiquated with the advent of newer laser inscription and engraving technologies.

Iron Jewelry Stamp
There are many problems with the older jewelry stamps, including poor visibility and legibility, fonts that are too large, lack of flexibility in design and execution, and often the negitive way it can impact on the precious metal itself.
Newer technologies for inscribing jewelry, involves the use of specialized computer systems that hallmark and inscribe jewelry by means of a highly efficient laser beam.
Laser marking is the new frontier for inscribing jewelry and is more efficient and effective than traditional jewelry stamping in the following ways:
1. Permanent. It is an indelible process which cannot be easily removed.
2. Non Contact Type. It does not produce any deformation in product unlike in punching, stamping, pneumatic pin, vibratory pencil etc.
3. Flexibility. It can mark any images and fonts without changing any punch, die, stencil etc. unlike other conventional process.
4. Aesthetic/Accuracy. Since the laser can produce a very fine beam with accuracy in microns, many accurate and micro details with precision can be marked with laser inscribing.
5. Low Operating Cost. Laser marking helps significantly, in cutting operating costs by reducing labor cost, tool cost, consumable cost, set up time, rejection, and improved cycle time.

High Tech Jewelry Laser Marker
This kind of high tech jewelry engraving process is what we use to engrave and stamp all of our unique and custom jewelry pieces.
For Example; our hand made, Tiffany inspired diamond engagement ring, which is the most popular solitaire engagement ring that we exclusively manufacture, is laser engraved with its 950 platinum designation as well as our "SC" (SuperbCert) trademarked brand logo.

Famous Tiffany Replica by Excel Diamonds
This beautiful logo would never get done to this kind of specification in microns, with the aesthetic beauty and enduring quality, if not for the fact that we use a high tech laser similar to the one pictured above.
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