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How Much "Sex", sells Diamond Jewelry??
It seems like everywhere I look these days, I see jewelry companies and websites promoting their diamond jewelry with pictures and banners of scantily clad models wearing some kind of diamond necklace, or diamond jewelry.
The interesting thing is, the focus is almost always highlighted around the models voluptuous chest.
What gives?
I mean, I know the age old expression that "sex sells", but how much of it...and where do you draw the line?
At what point does the jewelry become secondary to the female anatomy?
At what point do you actually look at an ad slick for some diamond jewelry and entirely miss the point that some jewelry store is soliciting your business for JEWELRY, because you are too caught up with the racy photo?
I would think that at some point, the use of an almost nude model, in what is actually an ad for an entirely different product ;), becomes more of a diversion and distraction than an ASSet (pardon the pun).
We also feature a nice looking model on the cover of our SuperbCert diamond website. My designers talked me into it and I agreed to go with the photo. At that point I thought it to be cool but a bit risque.
A few years later..and by today's apparent standards, our model seems almost mummified next to some of these other models!
Here is a look at a recent banner that caught my eye...(for the beautiful jewelry..of course ;))
This banner ad was sent to me in an e-mail and it REALLY confused me:
Hmm....wonder what these guys are selling??
This one tops everything I've seen so far...the recently created diamond bra from Hearts on Fire diamonds.
Does "Sex really sell" or are we just losing touch....(and a bit of control)??
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Comments
I think that if jewelry was marketed with models in a tasteful way like 1-888-ROUGH DIAMONDS on their website www.1-888-roughdiamonds.com, I wouldn't see any problem with it.
Posted by: Stacey on June 18, 2008 5:57 PM