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Waiting for Him to Buy You that Diamond?
I know for some of you wonderful Ladies, Godot will sooner show up!
So it is with interest that we note that 68 percent of those surveyed in a new Jewelry Consumer Opinion Council (JCOC) study said they've bought diamonds for themselves.
The study of 3,553 JCOC panelists took place between Oct. 27 and Nov. 1, with 83 percent of respondents saying they own diamond jewelry. Self-purchase topped bridal, holiday and birthday gifts, which were the next highest in rank, according to respondents.
As the holidays approach, the survey found that 16 percent intend to buy diamond jewelry, with well over half citing it as a self-purchase. More than a third said they were undecided, with the potential to buy diamonds either as gifts or for themselves. With a significant amount of consumers willing to self-purchase, the most popular price range for diamond jewelry other than bridal is between $300 and $2,500. Right-hand rings are the most favored style, followed by stud earrings.
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