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Why You Should Not Buy A Loose Diamond From A Drop Shipper
So many Internet companies selling diamonds, jewelry, and engagement rings are unfortunately nothing more than a drop shipper selling pricey diamonds with their tacked on profit, shipped directly from the manufacturer to the end consumer. These guys know squat about diamonds and are basically just pushing paper.
Do a search for loose diamonds on the popular diamond forums like www.pricescope.com & www.diamondtalk.com and you will find dozens of diamond vendors selling the very same diamonds using the drop ship method.
We have advocated for the longest time not to purchase a diamond this way. It is far to dangerous and will often result in a disasterous outcome. A diamond needs to be evaluated in order to make an informed decision.
A perfect case in point, is a woman who contacted us today regarding two cushion cut diamonds that look similar on paper, but are actually of extremely different cut qualities.
Here is a photo of the two stones and a copy of my e-mail to this lady regarding the comprehensive photos and analyses that we sent her.

O.k.
I just finished inspecting and photographing this diamond in our lab.
First let me say this; I commend you on your desire to actually get real information for both these diamonds, instead of just purchasing the diamond blindly from any one of the many diamond Internet vendors (like the one you initially found this stone listed with, based out of Los Angeles Ca.) who drop ship these diamonds and never actually see them first.
The reality is that diamonds need to be inspected in order to determine whether it is worthy of your consideration. These two cushion cuts are a perfect example.
On paper, they look almost identical. Visually however, they are two very different diamonds.
The 3.01 we previously worked up for you, is a gorgeous diamond with a crushed ice look, now bow tie, and a brilliant display of fire. Just a quality diamond all around.
This 3.03 I would not recommend for a few reasons:
1. The diamond cutter fashioned this diamond for maximum weight retention; meaning he was gonna get to the 3 carat benchmark..whatever the cost. The cost in this case is a very wide culet (the point of the stone on bottom) at the bottom, evident in the supplied photographs, which gives the stone a very dull and lifeless appearance. This was a great spot for the cutter to pad the diamond with extra weight which consequently cheated the diamond out of its very life.
2. The primary graded inclusions on this stone are quite noticeable and pose a threat to the structural integrity of the diamond. Namely, the inclusions that I photographed at the girdle edge of the diamond which is about to break the surface of the stone (in a very sensitive spot) and is a literal "disaster waiting to happen". See for yourself with the enclosed photographs.
I have no leanings or interest to sell any one of these stones over the other, since we do not own either one. We are all about adding real value to these diamonds while still giving you the lowest possible price on the Internet.
I would buy the 3.01 J SI2 Cushion cut in a heart beat. It is a gorgeous diamond, that faces up whiter than its color grade. Inclusions that are off to the side and pose no threat (not eye-visible) and an overall brilliant appearance and excellent value.
Insofar as the 3.03 J SI1 Cushion is concerned; I cannot sell this diamond in good conscience and I would advise you against purchasing the stone.
Kind Regards,
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