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Internet Holiday Diamonds & Jewelry Sales Up 66%!
Consumer online spending on watches and jewelry jumped 66 percent this holiday season, according to data released by comScore Networks for the 2006 holiday season through December 20.
During the first 50 days of the holiday season, total online retail spending increased 26 percent to $21.68 billion.
“Late-season online shoppers spent more than $1.5 billion in the first three days of the final work-week before Christmas (December 18 – December 20) up 35 percent versus the corresponding days last year,” said Gian Fulgoni, chairman of comScore Networks.
“In past years, online spending slowed significantly well before Christmas, but this year, spending has accelerated up until the final days of the holiday season," Fulgoni added.
comScore Networks attributed the surge in late season online buying to the result of retailers’ shipping guarantees, coupled with consumers’ willingness to pay for expedited shipping and their confidence that their purchases will arrive on time.
Growth in online retail this holiday season was boosted by significant spending increases in both high-ticket and popular gift categories, including jewelry and watches, video game consoles (up 54 percent) and consumer electronics (up 33 percent.)
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