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On-line Spending Outpaces B&M Stores.
comScore Networks measured a 25 percent increase in online retail spending for November 1 through December 8, 2006, to $15.58 billion in the United States.
“Online consumer spending growth continues to beat expectations, increasing 25 percent versus last year,” said Gian Fulgoni, chairman of comScore Networks.
“The single-biggest online consumer spending day last year was Monday, December 12 with $556 million spent, but this year we’ve already seen 7 days eclipse $600 million in spending. In fact, each of the five days in the most recent work week (Monday, December 4 – Friday, December 8) exceeded $610 million. We expect that the heaviest day of this holiday season will occur during the week of December 11, with sales that should approach $700 million.”
Online shopping in the United Kingdom, France, and Germany continues strong, comScore reported the week ending December 3 was the most active cyber shopping week to date in both the United Kingdom and Germany, up 69 and 72 percent respectively from pre-holidays.
Foot traffic to major shopping centers has been light to moderate, certainly less than one year ago. However despite a drop in traffic those shoppers hitting malls and stores were considered to be serious about buying goods for Christmas gifts. Online sales and website traffic continue to be very strong.
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