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This Christmas, Diamonds Speak Louder Than Words.
www.adiamondisforever.com (subsidiary of DeBeers) has flooded the print media with this years holiday theme for diamond jewelery shoppers; "if a picture alone is worth a thousand words", imagine what a piece of diamond jewelry will say!
You have probably noticed the various ad slicks like the one below that have begun popping up on billboards and bus stops all over the country.
The Diamond Trading Company has increased holiday ad spending and created a new holiday campaign.
There is a great article regarding this new marketing initiative. You will read all about the TV commercial designed to highlight this new theme.
Read the full article here.
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