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Trendy Mall Stores Changing Their Facade
New York Times reports that in mall stores across the country, the floor to ceiling glass storefront is giving way to elaborate walls that make it impossible to see inside.
Intrigued by a store they cannot see into, connsumers walk in to solve the mystery and stay to shop.
Executives of hip retailers such as Abercrombie & Fitch have already noted and mentioned the effectiveness of this game plan!
Architects note, however, that opaque storefronts could prove disasterous for retailers that must appeal to multiple generations.
I guess you could say, this brings to new meaning to the term "window shopping"!
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