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Leonid Charny of Pricescope.com To Speak At JCK
Leonid Charny, who is the moderator of a popular diamond discussion forum at www.pricescope.com will be addressing this years upcoming JCK diamond and jewelry show in Las Vegas.
Charnys topic is entitled "Harnessing the Latest Internet Technologies to Break Through".
This discussion will deal with the ever growing segment of consumers who are turning to the Internet for information on planned purchases such as diamonds and diamond jewelry. Mr Charny will illustrate how cutting edge internet technologies allow diamond vendors and online diamond stores to get up close and personal with their customers.
He will point out the importance of why brick and mortar jewelers need to embrace these technologies in order to build relationships and brand recognition so that they can foster the trust needed to get these educated customers back into the stores.
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