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Where have all the Regent Cut Diamonds Gone...
long time passing...
No, we're not re-writing the lyrics to that famous Peter, Paul, and Mary; Ballad of the 60's (you can't re-write a Classic) but just following up our prescient and on-target blogs of just about one year ago when we cautioned consumers to be wary and very careful in buying new-fangled "branded" diamond Cuts that had just hit the market. We warned of the super-hype marketing and shtick of Diamond retailers both in their Brick & Mortar stores as well as on their Internet diamond websites hawking the Regent Cut as the greatest thing since sliced bread, Apple Pie, and Motherhood. YOWZA!
We questioned whether this Diamond Cut would gain the public's approval and if not, then how would Retailers honor their Upgrade policies if the Regent Diamond was discontinued by the manufacturer. Review our blog comments and predictions here:
and here:
1. Generation A "Regent Cut" Diamond by Horowitz, Atlas
2. Generation B "Queen of Hearts" Diamond (Same manufacturer)
3. Generation C "Jubilee Cut" Diamond (same manufacturer)
Can you tell the difference? All three have been discontinued.
Well, my friends, now comes word that the Regent Cut Diamond has been officially discontinued with the company having been sold and all existing Regent diamonds going to be re-cut into another diamond shape. So long, Farewell, Auf Vidersein, Goodbye.
Read it here: Bye, Bye Regent Diamonds
The lesson for diamond buyers is clear: Stick with quality, well-cut traditional diamond shapes that have stood the test of time. If you are smitten with a new type of diamond shape that has just been introduced to the diamond market, stand back and allow a period of time of a few years and Market Forces to determine whether this particular diamond shape will survive and catch on with the public.
There is no worse feeling than for us guys to spend thousands of our hard-earned dollars on a diamond "Edsel" and for our women to be wearing a diamond that is obsolete and no longer in existence.
Caveat Emptor.
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Comments
Its obvious you have a dislike for modified square brilliants, but you would do well to at least put an actual picture of a Regent cut diamond under your "1. 'Generation A'" diamond. That is NOT a regent cut. I think you have posted a picture a cushion cut. Besided , the Regents, while they may be gone are cut to H&A standards, that picture is no where close. Please update your website.
Posted by: okc on February 10, 2007 11:11 PM
OKC,
I appreciate your input, although I do believe the picture indeed depicts a first generation Regent Cut diamond and not a cushion cut diamond.
Here is a second link for your consideration:
http://www.diamondsourceva.com/Education/Shape/
diamonds-shape-regent-cut.asp
Truthfully, however, the point is almost certainly moot as the Regent Cut Diamond is as extinct today as the dinosauer.
In fact, the website for the regent cut diamond doesn't even function anymore.
See for yourself: www.regentcut.com
So that's my point really; OCK.
It's not that I "dislike" this diamond, or the people behind the now defunct "brand", for that matter.
I was/am simply expressing the problem and frustrations of the many customers who very recently bought into this "brand" as being the end all and be all in modified square diamonds, only to learn shortly thereafter that the diamond "brand" has become extinct and replaced by a "new generation" modified princess cut diamond.
No more upgrade policy.
No exclusivity.
No service.
No brand identity.
How would you feel?
Would you feel like you got a raw deal?
If this makes you feel like I "dislike" this obsolete regent cut diamond brand....then you are certainly entitled to your position.
Thanks for the post!
Posted by: Judah on February 12, 2007 10:26 AM
I love the regent cut and wear a regent cut. I'm so glad it's discontinued because I like to be different. People are always grabbing my hand and asking what cut it is, and I'm glad they won't be able to copy me.
Posted by: Victoria on July 23, 2008 3:46 PM