Monthly Archives: February 2007

Diamond Engagement Rings

At Excel Diamonds our motto is “You don’t understand how much we know, until you know how much we care”.

Obviously, a great deal of thought goes into the purchase of your diamond ring, wedding rings, engagement rings, and particularly, custom engagement ring designs.


Custom Engagement Rings

Excel Diamonds answers the call with an incredible selection and collection of engagement rings that will be cherished and adored for generations to come. We carry the finest platinum and gold engagement rings in all styles and configurations, including 3-stone diamond settings. We feature the most famous and popular Tiffany Style Solitaire replica setting on the Internet as well as the highest quality Tiffany settings and diamond engagement rings. Choose a 3-Stone diamond ring, or Vatche diamond engagement ring. Do you wish to create a custom diamond engagement ring of your choice? We can do it for you with our special 3D imaging software program. You will literally see your custom engagement ring take shape before your very eyes!

Fabulous Loose Diamonds Selection

When you are ready to select a loose diamond, we hope you will consider our SuperbCert Signature Ideal Cut Diamonds, or one of our fabulous AGS-0 Ideal Cut princess diamonds!
Looking for something a bit different? No problem. We offer Asscher cuts, trillion diamonds, pear shape diamonds, heart shape diamonds, cushion cut diamonds, radiant cut diamonds, emerald cut diamonds…and even the elusive marquise cut diamond!

When you choose an engagement ring online from Excel Diamonds you will have multiple options to choose from. What is your personal style? Do you select your engagement ring setting first and the loose diamond to match up with it..or the other way around? Whatever your desire, we will work closely with you every step of the way to create the diamond engagement ring of your dreams!

The scientific technologies we use to showcase our loose diamonds is absolutely cutting edge and is guaranteed to be the most comprehensive way to look at and view a loose diamond online.

When you purchase diamond engagement rings and wedding bands online, there are so many to choose from. Unfortunately, however, they often all look the same. Our solitaire settings, engagement ring designs, pave diamond rings, and custom diamond solitaire rings, are both unique and completely affordable! We will work within your budget every time to assure you of the finest diamond engagement rings at prices that are as close to wholesale as possible. Our online engagement ring boutique is not as expensive as it looks! Whether you choose an engagement ring set, bridal wedding set, or custom-made diamond engagement ring or diamond jewelry item, we promise to give you our lowest price match guarantee!

We hope you will contact us and let us show you what we can do for you!

Custom Engagement Ring Design

Custom design your very own diamond engagement ring online!

Recently, I blogged regarding our ability to work with customers to create beautiful and unique custom diamond engagement rings and custom made wedding bands. Our customers appreciate the fact that they can literally build a diamond engagement ring from scratch to their exact tastes and specifications.

We create our custom diamond engagement rings by working closely with our clients and listening to their ideas and thoughts about what they want. They will usually send us images, drawings and/or clippings of the engagement ring designs they had in mind.

We will then incorporate those ideas into a 3D CAD life-like animation of their vision and work with them step-by step to turn their dream into a reality.

We are also an authorized retailer for diamond engagement rings by Vatche.

Vatche also uses CAD software to create custom engagement ring designs.

Here is a photo of a recent computerized image of a custom Vatche wedding set rendered for one of our customers.

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CAD renderings of proposed custom 3-stone emerald cut diamond wedding set by Designs by Vatche The “before shot”

Well, the rings were just completed in the Vatche jewelry factory (being sent to the Independent Diamond Appraiser shortly…) and here is what they look like!!

The “after shot”

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Ruthenium Prices Explode!

Ruthenium prices have soared to record highs above of $800 an ounce this month, buoyed by an explosive growth in demand for hard disc drives and news that a new generation of chip from Intel may involve the metal.

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The minor member of the platinum group metals saw its price surge by 40 percent this year and hit an all-time high of $885 an ounce on February 7th 2007.

Since then, prices have eased to around $795/835 on Tuesday, but ruthenium remains much more expensive than it was a year ago, when it changed hands at less than $100 an ounce.

“Ruthenium met a bit of resistance in the last days after traders started to offload some of their holdings,” refiner Heraeus said in a recent report. But the uptrend is likely to continue on a combination of industrial as well as speculative buying, it added.

Praised for its great resistance and ability to harden platinum and palladium, ruthenium has seen its industrial applications widen recently. It is now used in the chemical, electrical and aviation sectors, but the strongest utilisation growth has been recorded in magnetic data storage (hard disc drives).

Platinum is up $13 dollars today. If this continues, and it very well may, due to the weak dollar and Iran, Platinum jewelry prices will increase.

Whiteflash.com – Diamond Engagement Ring Promotion

Ideal Cut Diamond e-tailer, Whiteflash.com has just announced a new diamond promotion and free diamond solitaire engagement ring giveaway in conjuction with the new romantic dramedy series by Fox called ‘The Wedding Bells’

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To find out how you can win your free Whiteflash diamond engagement ring, visit Whiteflash by clicking on this link!

Good Luck!

Eightstar Diamonds: A Branded Ideal Cut Diamond

This is one of a series of postings discussing different diamond companies manufacturing a “signature” or “branded” ideal cut diamond.

The Eightstar diamond is a beautiful (albeit extremely expensive) ideal cut loose diamond which is sold and marketed through various bricks and mortar jewelry stores accross the country.

The Eightstar Diamond Company

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The Eightstar diamond company promotes and sells their beautiful (albeit extremely expensive) ideal cut diamonds by showcasing an Eightstar diamond’s diamond light performance via a metric called the Firescope.

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Diamond Cut / Beauty Evaluator – Firescope

The Firescope

The Firescope is a light-mapping instrument invented by a Tokyo diamond dealer in 1984. It uses simple colorcoding to show whether – or how – a diamond is leaking light.

The Firescope looks unassuming: a small metal box with an eyepiece. But the mechanism is extraordinary. A diamond is slid between a light source, below, and the eyepiece, above. There are red reflectors in the eyepiece. Any light reflecting through the crown and table is reflected back – but in red.

Red light means light reflection, but white light – which can’t have reached the reflector – means light leakage. The amount of red and white light indicate a diamond’s potential brilliance and the quality of its cut. A diamond with no light leakage will present an image without any white.

The Firescope was first introduced as an observation tool to help jewelers buy the most beautiful diamonds. What the instrument showed repeatedly, however, was that almost all diamonds leaked light, often badly. Even the Ideals.

Are Eightsar Diamonds Worth The Premium?

While Eightstar branded diamonds are assuredly beautiful ideal cut diamonds, the question of whether they are worth the significant premium over similar quality ideal cut diamonds and even competing ‘branded’ ‘signature’ ideal cut diamonds at far lower prices, is one only the consumer can answer.

Certainly there is as much psychology and emotion in the diamond buying process, as there are rational and practical considerations.

I would imagine many people let their emotions take over and will pay a premium for the Eightstar diamond. To these people, the Eightsar Diamond is not “expensive” at all.

Others, will go with the rational and practical approach and will purchase an unbranded ideal cut loose diamond, or even a different ideal cut diamond brand of similar quality and beauty for much less money. These people will be happy in the knowledge that they did not have to pay an exorbitant premium in order to get the finest cut ideal diamond that money can buy.

The bottom line is that there is no “right answer”, only the one that works for you, personally.

Loose Diamonds

Buying loose diamonds from exceldiamonds.com makes sense considering our lowest diamond prices and unrivaled level of information provided for every loose diamond we sell.

Educate yourself on loose diamonds

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Spend as much time as you can researching how loose diamonds are sold and you will be amazed at the in-depth infomation you will learn on how to properly evaluate any loose diamond you might be considering for your purchase. Many first time loose diamond shoppers will make the mistake of not getting the proper education to empower themselves before making a once in a lifetime purchase (we hope..;-)) of this magnitude.

Buying Loose Diamonds

In order to get the very best value for your dollars in a loose diamond you can be proud of, you need to set clear goals and an attainable objective. Establish exactly what you are looking for and then commence with your search for perfect loose diamonds online that would match your criterion. Compare and contrast different loose diamonds and ask for as much information on your loose diamond selection as you could possibly get. As for Megascope, BrillianceScope and IdealScope images for every loose diamond and certainly do not settle for anything less than actual diamond photos and a scan of the loose diamond’s grading report.

Research before Buying Loose Diamonds

Cull us at any time for help with you loose diamond purchase, we hope to make your dream a reality!

See The Diamond Jewelry List For Celebs at 2007 Oscars!

This weeks Oscars was full of diamond bling bling.

Ineed, there were so many dazzling diamond jewelry pieces, it was hard to tell who wore what…

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Nicole Kidman’s diamond bracelet

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Naomi Watts looks radiant with this gorgeous diamond necklace.

IDEX Online did a great job of putting together a comprehensive list of what each Hollywood celebrity wore in terms of fashion diamond jewelry.

See the full list here!

“A Diamond Is Forever”, and now too are Postal Stamps!

Who would have thunk it that our staid plodding Postal Service would ever be accused of imaginative thinking?

Well they did! In a fit of brilliance the Postal Service has come up with the “Forever Stamp” for First-Class Mail. The Post Office rates will go up as they always do but not this stamp. You are locked in forever.

This amazing story is here: Postal Stamps Are “Forever”!