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Jewelers Get These Tips For Increasing Holiday Sales
Jewelry shopping for Valentine's Day is begining to heat up!
Here is a memo that was recently published to help jewelry stores and websites reach out to the public and increase their bottom line for this Valentine's Day.
Remember; "forearmed is forewarned"!
Don't forget however, although this insider memo may help you resist the moves of your local jeweler.....it certainly won't score you any brownie points with your better half...... :) ;)
"Heat up Valentine's Balance Sheet"
Mine customer lists
Reach out to recent engagement ring or anniversary gift buyers with Valentine's Day ideas.
Work with local vendors
Cross-promotions with community choclatiers or florists can benefit all.
Stock up on lower price points.
Most retailers say Valentine customers tent to seek out cheaper jewelry, more friendly on the wallet.
Don't forget about the other women
Before completing a sale, ask about additional jewelry gifts for mothers and daughters.
Sell to women
Don't forget to target women buying jewelry and watches for the men in their lives.
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