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Hearts On Fire Moving To Las Vegas.
Hearts On Fire has signed a letter of intent to purchase a significant amount of space in the World Jewelry Center (WJC), as the project builds steam in becoming the new international hub for the gem and jewelry trade.
"The World Jewelry Center is an ideal business platform to support our long-range goals and objectives," Hearts On Fire chief executive officer and founder Glenn Rothman said in a statement.
He noted how the Las Vegas location provides numerous advantages, including international transportation, high-tech communications and favorable business policies.
"The international gem and jewelry marketplace established by the World Jewelry Center will be an important catalyst in further growing the Hearts On Fire brand," he added. "Not only can it serve as a North American distribution center in a strategic location, but the presence of hundreds of dealers and manufacturers, plus gem labs, support services and a Foreign Trade Zone, can greatly enhance our operations."
Bill Boyajian, managing director of the WJC, said the addition of Hearts On Fire exemplifies the benefits companies gain in being a part of the project.
"It's especially noteworthy when an industry leader like Hearts On Fire is added to the who's who of companies now comprising the World Jewelry Center," he said. He went on to praise Rothman as a visionary who has set a remarkable standard in diamond branding and marketing.
"His confidence in the future of the World Jewelry Center is another sign of the momentum propelling this project," Boyajian said.
We blogged about the the new Vegas Mega Diamond and Jewelry Center a few months ago:
Diamond Engagement Rings In Las Vegas
Looks like Las Vegas may very well shape up as the #1 Diamond Center.
Stay tuned.
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